YDA JURY 2020: Max Brady

Max Brady
Executive Producer
Pull the Trigger
Dublin, Ireland

As a former president of the Union of Students in Ireland, Max Brady knows what it means to take action. No stranger to embracing change, some might even call Max a bit of a radical. But it is that kind of attitude that has allowed Max to forge a unique and very successful path in the world of TV and Commercial Production.

Having worked as a producer in the fields of TV Programming, live broadcasting (scary), and documentaries, Max was first attracted to the fast-paced, demanding genre that is commercials and branded content production some twenty years ago. Today, Max is co-owner, Managing Partner and Executive Producer of the creative production company Pull The Trigger, Ireland’s biggest and most renowned commercials production company.

Pull The Trigger represents a diverse roster of directors, working with Advertising Agencies and Clients domestically, while also maintaining a strong presence and reputation internationally, particularly in Europe and North America, providing production services for brands wishing to shoot in Ireland.

Max still likes to think of herself as a bit of a radical, despite now having grown up kids, a garden, and a sensible coat (which she swears by). Speaking of swearing, when not swearing loudly in the office, standing on a set swearing, or driving around town swearing, Max likes to forget about budgets, time lines, and time zones, by going horse-riding, where she can be heard still swearing loudly as she gallops past, holding on for dear life.