YDA JURY 2020: Joyce Hadife
During her extensive career, Joyce has managed to bring City Films to the forefront of the production industry and position it as the leading production house of the MENA region. Headquartered in Beirut, City Films has a track record of infusing projects with big screen production values. The company is behind commercials that have been recognized at every major awards festival both in the region and on the International Cresta, Epica, LIA, NFF, Dubai Lynx Awards and the MENA Crystals. Joyce has had the chance to work on projects for clients ranging from OOREDOO telecom, Etisalat telecom, Dubai properties, Qatar foundation, Toyota, Nissan, Nestle, Mars, Coca Cola, Pepsi to the United Nations and to shoot projects with Penelope Cruz, Omar Sharif, Lionel Messi, and Cristiano Ronaldo to name but a few. Joyce is always striving for original and creative experiences as well as new and exciting challenges.
Joyce is committed to high production standards and is known for her hard work and relentless focus on delivering outstanding films. She is the happy mother of three young men as well as an English bulldog (Instagram: @butch.thebulldog) and a pinscher (who is as camera shy as her).