YDA JURY 2020: Masako Okamura

Masako Okamura
Executive Creative Director
Dentsu, Japan

It’s been more than fifteen years since Masako became the first female Creative Director at Dentsu. In September 2017 she took up the Executive Creative Director role at Aspac Dentsu Aegis Network which handles accounts such as Honda, Ginebra San Miguel, Nissin Cup Noodles and SEAOIL. Prior to that, she was ECD at Dentsu Vietnam and won big local accounts such as Beer 333, Jetstar and Mobifone.

Masako has numerous accolades under her belt with work for clients such as Toyota, Suntory, Shiseido, Fujifilm, Shizuoka Broadcasting and Thai Airways International. She has served on juries for Cannes, Clio, YoungGuns, AdFest, Spikes, One Show, London International Awards, New York Festivals and so on. She is one of the International Board of Directors for One Club that organizes One Show and ADC.

Masako used to be an associate professor at university for 13 years and published her first book, ‘How to Be a Copywriter’. She has spread the word ”Kawaii”, the essence for Japanese culture, in her speeches in 14 countries.

Meanwhile she has produced charity events for Sake breweries in the disaster-hit region in Japan as a Sake Sommelier. Masako is a big fun of football and a season ticket holder of the Chelsea Football Club in UK.