YDA JURY 2020: Federico Fanti

Federico Fanti
Executive Creative Director
Manila, Philippines

Federico has been in the Communication business for more than 15 years and has worked for some of the biggest networks (McCann-Erickson, Young & Rubicam, BBDO).
During his career has won some cool awards (Cannes, Epica, D&AD, LIA, CLIO, Eurobest, Spikes, Art Directors Club among others). After more than a decade in Italy, he moved to Russia and became Executive Creative Director at Young & Rubicam Moscow. The biggest achievement for him was to lead the Russian team to winning their first ever Cannes Lion in 2013 (with a total of 10 Lions in five years) and to turn Young & Rubicam Moscow into the most awarded agency of Russia (N.1 agency in AKAR ranking 2015). After five wonderful years in Russia he joined BBDO Guerrero as Executive Creative Director. He's also a photographer (his work has been featured in 3 personal photographic exhibitions) and a Design and Art Direction Professor (Italy: taught at IED University and at Milan Catholic University for a Communication Master Degree Program ; Russia: British School of Design in Moscow). He specialized in creating and supervising local and international integrated campaigns and built a fruitful business relationship with an array of clients. While in Milan he worked with Algida, Coca-Cola, Mulino Bianco, Gazzetta dell Sport, Sammontana, Sauber, Sony Ericsson, Vodafone and L’Oreal. In Russia he worked with NAR mobile, Land Rover, Colgate-Palmolive, Danone and Onlime, and in Manila he is currently working with Pepsi, Johnson & Johnson, Mountain Dew, Spam, Snickers, M&M's, and Pedigree.

During his journey in the advertising industry, he has also been part of national and international juries such as: ADCI (Art Directors Club Italy), ADCR( Art Directors Club Russia), ADCE (Art Directors Club Europe), Tambuli award, Ad Black Sea Festival, Red Apple Festival, New York Festival, and Adfest Asia.