Buenos Aires, Argentina
Adrian, graduated with a Business Administration Degree, starts his career in 1994 in The Coca Cola Company as Brand Manager of Sprite. In 1998 he moves to Philip Morris as a Marketing Manager.
During this period his first company is born, a BTL Agency, later acquired in 2003 by McCann Erickson group.
That same year his career as a Producer starts, and he founds his first advertising and content production company, which becomes part of the Havas group in 2008. His work helps him specialize in contents and TV formats.
After leaving Havas, he resumes his independent career as an Executive Producer, founding Ursula production house in Buenos Aires and San Paulo. During those years his work is awarded in Cannes, New York and Clio Festivals and in the main Latin American and Argentinian festivals.
In 2013 he joins Landia as Managing Partner and works as EP and Head of Content and New Business, taking Landia’s offices in Buenos Aires, Brazil, Mexico City, Spain and LA to a new level.
As an Executive Producer Adrián has collaborated and led global acclaimed projects of Brands such as The Coca Cola Company, Renault, Movistar, Unilever, and is proud to have accompanied the growth and recognition of many Artists, Directors and Producers. He is a firm believer in consistency, challenging oneself and in the constant search of new planets to always improve our beloved industry.
This January 2019 he launched within Landia, The Movement, an emerging talent platform and division focused on Music Videos, Short Films, Digital Content and other Original Media formats.