YDA JURY 2018: Laura Thoel
Laura Thoel
M D / Executive Producer
Sweetshop
Los Angeles, USA
Born in London and raised in Germany, Laura came back to America for college and graduated from Syracuse University double majoring in Broadcast Journalism and German. After moving to Los Angeles, she began freelance producing, cutting her teeth with some of the biggest commercial productions of that time, before joining JGF as their Head of Production at the tender age of 26. In 2004, Laura returned to line producing and freelancing bidding for such companies as Biscuit, HSI and Anonymous Content.
For over eight years Laura was an Executive Producer for SMUGGLER in Hollywood, CA. During her stint, Smuggler twice won the Palmes d’Or at Cannes for campaigns she was involved with. In 2013, Laura moved over to the widely recognized and globally diverse Sweetshop where she has built a stable of amazing award-winning talent to work with.
