YDA JURY 2018: Ferdinando Verderi
Founding Member/Creative Director
New York, USA
As Founding Member, Partner of Johannes Leonardo, Ferdinando has led global creative and strategic direction on brands that range from technology to art, Google to Diet Coke, from Goldman Sachs to Yale University, and more.
From agency inception, Ferdinando envisioned a new type of creativity for the fashion and luxury industry, which has led to in-depth partnerships with Chanel, Alexander Wang and Adidas. His team’s work with Adidas Originals over the past 3 years has coincided with unprecedented company growth in both scale and relevance, and is some of the most awarded work in the industry.
Most recently, Ferdinando has been working closely with Versace on a brand repositioning, marking the beginning of a new chapter for the house.
Ferdinando has received the most prestigious accolades in the industry.