YDA JURY 2018: Guilherme Passos

Guilherme Passos
Senior Executive Producer
São Paulo, Brazil

Guilherme Passos began his career in marketing at companies such as Parmalat and Reckitt Benckiser.
After a few years developing advertising strategies, he decided to give in to his greater passion and began producing and crafting films at all the major Brazilian production houses. He also worked as a broadcast producer at CW/Mccann producing campaigns for the whole Latin America region, and later as head of broadcast production at Wieden + Kennedy São Paulo, where he produced global award-winning campaigns for clients such as Nike, Ambev and Coca-Cola. His drive has always been to raise the bar of the industry.

Currently at Stink São Paulo as Senior Executive Producer, he is also responsible for scouting new talents that can be part of Stink’s local and global roster.