YDAFERDINANDO VERDERI

Ferdinando Verderi

Ferdinando Verderi

Founding Member/Creative Director
JOHANNES LEONARDO
New York, USA

Ferdinando Verderi is an Italian Creative Director based in NY.
As Founding Member, Partner of Johannes Leonardo, Ferdinando has led global creative and strategic direction on brands that range from technology to art, Google to Diet Coke, from Goldman Sachs to Yale University, and more.

From agency inception, Ferdinando envisioned a new type of creativity for the fashion and luxury industry, which has led to in-depth partnerships with Chanel, Alexander Wang and Adidas. His team’s work with Adidas Originals over the past 3 years has coincided with unprecedented company growth in both scale and relevance, and is some of the most awarded work in the industry.

Most recently, Ferdinando has been working closely with Versace on a brand repositioning, marking the beginning of a new chapter for the house.
Ferdinando has received the most prestigious accolades in the industry.


lisa_mehling

Lisa Mehling

Executive Producer / Owner
Chelsea Pictures
New York, USA

Full jury to be announced