Managing Partner / Creative co-founder
Managing Partner and Creative co-founder of AIRBAG, Adrian Bosich is equal parts dreamer and doer. After graduating from RMIT with a computer degree, and a successful early career at Deloitte Consulting, Adrian followed his passion for filmmaking and graduated from film at The Victorian College of the Arts, where his debut short film won at The Palm Springs International Short Film Festival. He has spent twelve years as a commercials director, where he quickly established himself internationally.
With a passion to combine technology and storytelling, Adrian co-founded modern production company, AIRBAG, a collaborative creative hub consisting of filmmakers, visual effects artists, idea generators, live experience curators and technology evangelists. They have established a reputation as the go-to team for engaging film work and innovative brand experiences.
AIRBAG’s work has won metal around the world, including Grand Prix at Cannes Lions and D&AD, and took out the accolade for London International Award’s 2017 Global Production Company of the Year. Wins at international festivals include Cannes Lions, D&AD, One Show, London International Awards, Spikes Asia, Adfest, AWARD and New York Festivals. Campaigns span ‘Meet Graham’ for TAC, ‘Made Possible by Melbourne’ for University of Melbourne, Marriage Equality ‘For every Bachelor and Bachelorette’, ‘Phubbing’ for Macquarie Dictionary, ‘Impossible Orchestra’ – Care Aware, and Melbourne International Film Festival’s ‘Emotional Trailers’.