The winners of the 2010 Young Director Award have been announced at an industry-packed show in Cannes.
A sign of the growing diversity of the industry and the fact that directors increasingly have to stretch themselves beyond the standard 30 second TV spot, this year’s shortlist saw fashion films and interactive YouTube experiences sit alongside the more traditional fare of test commercials and viral films.
Winners included Adam Bonke of Danish production company Nobody CPH took top prize in European Broadcast while Samir Mallal took the prize in the equivalent non-European Broadcast category. Isabel Prahl won top honour in European FIlmschool for her moving film Poverty Tells Many Stories. Meanwhile Simon Ellis of UK production company Mad Cow took the European Web Film top prize for his innovative interactive anti-knife crime film.
An audience of shortlisted directors and insiders from the worlds of advertising and commercials production gathered at the Palais Stephanie at Cannes. Winners shared thousands of metres of 35mm film courtesy of main sponsor Kodak, and are set to be profiled in media partner shots magazine. And after the winners were announced, there was a chance for the directors and audience to hob nob on the beach outside.
Despite the talent on display, no special jury prize was awarded this year as the jury were keen to maintain the standard of exceptional excellence associated with the prize. Moreover there was no shortlist announced for the non-European test commercial category, and no award given in the European test commercial category.
For a full list of shortlisted films and winners see below. And keep posted for interviews and insight from winning directors.
SHORTLIST YDA 2010 – EUROPE
European Broadcast
1st prize:
Title: Interruption
Director: Adam Bonke
Production Company: Nobody CPH
Country: Denmark
2nd prize:
Title: Orange – magic Numbers
Director: Megaforce
Production Company: Irene
Country: France
Title: Dementia – “?”
Director: Kristoffer Borgli
Production Company: Fantefilm
Country: Norway
Title: Murakami
Director: Dácil Manrique
Production Company: The Brownie Film Company
Country: Spain
Title: Cocaine – Know the score
Director: Mark Jewitt
Production Company: The Gate Films
Country: UK
European Test Commercials (no award)
Title: Wrangler ‘Follow your dreams’
Director: Stevie Russell
Production Company: Stevie Russell
Country: Ireland
Title: Nokia/Bump
Director: Tom Henze
Production Company: Heavyproductions
Country: Germany
Title: Thai Airways “Wanderlust”
Director: Emil Kahr Nilsson
Production Company: Rain or Shine Pictures
Country: Denmark
Title: Swan Lake
Director: Reto Caffi
Production Company: element e filmproduktion gmbh
Country: Germany
European Filmschool
1st prize:
Title: Poverty tells many stories
Director: Isabel Prahl
Production Company: Academy of Media Arts Cologne
Country: Germany
2nd prize:
Title: held
Director: Simon Ritzler
Production Company: Filmakademie Baden-Württemberg
Country: Germany
Title: Cinestud
Director: Alain Friedrichs
Production Company: NFTA
Country: The Netherlands
Title: Typewriter
Director: Andreas Roth
Production Company: Filmakademie Baden-Württemberg
Country: Germany
Title: adidas PARTIZAN+ reclaim your city
Director: HAUKE
Production Company: Filmakademie Baden-Württemberg
Country: Germany
Title: Fly Away
Director: Mario Zozin
Production Company: Filmakademie Baden-Württemberg
Country: Germany
Title: Closer
Director: Stephanie Wagner
Production Company: Filmacademy Baden-Württemberg
Country: Germany
European Web Films
1st prize:
Title: Choose A Different Ending
Director: Simon Ellis
Production Company: Mad Cow Films
Country: England
2nd prize:
Title: graffiti
Director: Yoann Lemoine
Production Company: Wanda
Country: France
Title: pool table game
Director: Mabrouk El Mechri
Production Company: Wanda
Country: France
Title: Life and roll
Director: Marco Gentile
Production Company: DIAVIVA srl
Country: Italy
European Branded Shortfilms
1st prize:
Title: Halston A/W 2009
Director: Nezar Khamal
Production Company: Blink Productions
Country: England
Title: la cucina italiana
Director: IGOR BORGHI
Production Company: PIANA FILM
Country: ITALY
Title: Man Made
Director: Fern Berresford
Production Company: Coy! Communications
Country: England
SHORTLIST YDA 2010 – NON-EUROPE
Non-European Broadcast
1st prize:
Title: Arctic Sun
Director: Samir Mallal
Production Company: Radke Film Group
Country: Canada
2nd prize
Title: HYENA
Director: Hernán Bargman
Production Company: HACHIKO FILMS
Country: Argentina
Title: LEGS
Director: Maureen Hufnagel
Production Company: HACHIKO FILMS
Country: Argentina
Title: FILTHY
Director: Maureen Hufnagel
Production Company: HACHIKO FILMS
Country: Argentina
Title: Beds
Director: Maureen Hufnagel
Production Company: HACHIKO FILMS
Country: Argentina
Non-European Film School
2nd prize:
Title: Canon- Trigger Happy
Director: Saman Keshavarz
Production Company: Paydirt Pictures
Country: USA
Title: The Dream is Coming
Director: Josef Kubota Wladyka
Production Company: NYU Graduate
Country: USA
Title: Steenbeckstory
Director: Marie Dvorakova
Production Company: Tisch School of the Arts, NYU, grad. film dept.
Country: USA
Non-European Web Films
2nd prize:
Title: Sony / Make.believe
Director: Jessica Sanders
Production Company: Nonfiction Unlimited
Country: UK
Title: “The Last Advertising Agency on Earth”
Director: Jason Zada
Production Company: Tool of North America
Country: USA
Title: Tofu
Director: Don Ma / Kevin Lee
Production Company: Centro Digital Pictures Ltd / Ogilvy & Mather Shanghai
Country: China
Title: The Happiness Machine
Director: Paul Iannacchino
Production Company: Creative Bubble/Definition 6, NY
Country: USA
Non-European Test Commercials
No Shortlist
Non-European Branded Short Films
1st prize:
Title: Going West
Director: Martin and Line Andersen
Production Company: Broadway Films
Country: UK
Title: Para Fuera: A Portrait of Dr. Richard J. Bing
Director: Nick Jasenovec
Production Company: Nonfiction Unlimited
Country: USA
Title: Hugs
Director: Cal Brunker
Production Company: Red Rover Studios
Country: Canada
Title: INFINITY
Director: Takuma Nakaji
Production Company: WOW Inc.
Country: Japan
