NEWS

AND THE WINNER IS…

The winners of the 2010 Young Director Award have been announced at an industry-packed show in Cannes.

A sign of the growing diversity of the industry and the fact that directors increasingly have to stretch themselves beyond the standard 30 second TV spot, this year’s shortlist saw fashion films and interactive YouTube experiences sit alongside the more traditional fare of test commercials and viral films.

Winners included Adam Bonke of Danish production company Nobody CPH took top prize in European Broadcast while Samir Mallal took the prize in the equivalent non-European Broadcast category. Isabel Prahl  won top honour in European FIlmschool for her moving film Poverty Tells Many Stories. Meanwhile Simon Ellis of UK production company Mad Cow took the European Web Film top prize for his innovative interactive anti-knife crime film.

An audience of shortlisted directors and insiders from the worlds of advertising and commercials production gathered at the Palais Stephanie at Cannes. Winners shared thousands of metres of 35mm film courtesy of main sponsor Kodak, and are set to be profiled in media partner shots magazine.  And after the winners were announced, there was a chance for the directors and audience to hob nob on the beach outside.

Despite the talent on display, no special jury prize was awarded this year as the jury were keen to maintain the standard of exceptional excellence associated with the prize. Moreover there was no shortlist announced for the non-European test commercial category, and no award given in the European test commercial category.

For a full list of shortlisted films and winners see below. And keep posted for interviews and insight from winning directors.

SHORTLIST YDA 2010 – EUROPE

European Broadcast

1st prize:

Title: Interruption

Director: Adam Bonke

Production Company: Nobody CPH

Country: Denmark

 2nd prize:

Title: Orange – magic Numbers

Director: Megaforce

Production Company: Irene

Country: France

Title: Dementia – “?”

Director: Kristoffer Borgli

Production Company: Fantefilm

Country: Norway

Title: Murakami

Director: Dácil Manrique

Production Company: The Brownie Film Company

Country: Spain

Title: Cocaine – Know the score

Director: Mark Jewitt

Production Company: The Gate Films

Country: UK

European Test Commercials (no award)

Title: Wrangler ‘Follow your dreams’

Director: Stevie Russell

Production Company: Stevie Russell

Country: Ireland

Title: Nokia/Bump

Director: Tom Henze

Production Company: Heavyproductions

Country: Germany

Title: Thai Airways “Wanderlust”

Director: Emil Kahr Nilsson

Production Company: Rain or Shine Pictures

Country: Denmark

Title: Swan Lake

Director: Reto Caffi

Production Company: element e filmproduktion gmbh

Country: Germany

European Filmschool

1st prize:

Title: Poverty tells many stories

Director: Isabel Prahl

Production Company: Academy of Media Arts Cologne

Country: Germany

2nd prize:

Title: held

Director: Simon Ritzler

Production Company: Filmakademie Baden-Württemberg

Country: Germany

Title: Cinestud

Director: Alain Friedrichs

Production Company: NFTA

Country: The Netherlands

 

Title: Typewriter

Director: Andreas Roth

Production Company: Filmakademie Baden-Württemberg

Country: Germany

Title: adidas PARTIZAN+  reclaim your city

Director: HAUKE

Production Company: Filmakademie Baden-Württemberg

Country: Germany

Title: Fly Away

Director: Mario Zozin

Production Company: Filmakademie Baden-Württemberg

Country: Germany

Title: Closer

Director: Stephanie Wagner

Production Company: Filmacademy Baden-Württemberg

Country: Germany

European Web Films

1st prize:

Title: Choose A Different Ending

Director: Simon Ellis

Production Company: Mad Cow Films

Country: England

2nd prize:

Title: graffiti

Director: Yoann Lemoine

Production Company: Wanda

Country: France

Title: pool table game

Director: Mabrouk El Mechri

Production Company: Wanda

Country: France

Title: Life and roll

Director: Marco Gentile

Production Company: DIAVIVA srl

Country: Italy

European Branded Shortfilms

1st prize:

Title: Halston A/W 2009

Director: Nezar Khamal

Production Company: Blink Productions

Country: England

Title: la cucina italiana

Director: IGOR BORGHI

Production Company: PIANA FILM

Country: ITALY

Title: Man Made

Director: Fern Berresford

Production Company: Coy! Communications

Country: England

SHORTLIST YDA 2010 – NON-EUROPE

Non-European Broadcast

1st prize:

Title: Arctic Sun

Director: Samir Mallal

Production Company: Radke Film Group

Country: Canada

2nd prize

Title: HYENA

Director: Hernán Bargman

Production Company: HACHIKO FILMS

Country: Argentina

Title: LEGS

Director: Maureen Hufnagel

Production Company: HACHIKO FILMS

Country: Argentina

Title: FILTHY

Director: Maureen Hufnagel

Production Company: HACHIKO FILMS

Country: Argentina

Title: Beds

Director: Maureen Hufnagel

Production Company: HACHIKO FILMS

Country: Argentina

Non-European Film School

2nd prize:

Title: Canon- Trigger Happy

Director: Saman Keshavarz

Production Company: Paydirt Pictures

Country: USA

Title: The Dream is Coming

Director: Josef Kubota Wladyka

Production Company: NYU Graduate

Country: USA

Title: Steenbeckstory

Director: Marie Dvorakova

Production Company: Tisch School of the Arts, NYU, grad. film dept.

Country: USA

Non-European Web Films

2nd prize:

Title: Sony / Make.believe

Director: Jessica Sanders

Production Company: Nonfiction Unlimited

Country: UK

Title: “The Last Advertising Agency on Earth”

Director: Jason Zada

Production Company: Tool of North America

Country: USA

Title: Tofu

Director: Don Ma / Kevin Lee

Production Company: Centro Digital Pictures Ltd / Ogilvy & Mather Shanghai

Country: China

Title: The Happiness Machine

Director: Paul Iannacchino

Production Company: Creative Bubble/Definition 6, NY

Country: USA

Non-European Test Commercials

No Shortlist

Non-European Branded Short Films

1st prize:

Title: Going West

Director: Martin and Line Andersen

Production Company: Broadway Films

Country: UK

Title: Para Fuera: A Portrait of Dr. Richard J. Bing

Director: Nick Jasenovec

Production Company: Nonfiction Unlimited

Country: USA

Title: Hugs

Director: Cal Brunker

Production Company: Red Rover Studios

Country: Canada

Title: INFINITY

Director: Takuma Nakaji

Production Company: WOW Inc.

Country: Japan

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