Je vous présente Jul & Mat! The pair have been friends since they were 15 and are now using their combined creative power to shoot quirky commercials and inventive music videos. We Have Band’s You Came Out promo was the music video of 2009 – and it seems that We Have Band have done it again with their new video Divisive from the French duo.
Check out their website here: http://juletmat.fr/
How did you both meet and why did you decide to work together?
We met 15 years ago at school , so we are “old” friends. When we met we immediately started making films together. We knew we had ideas and different points of view to share.
Where are you from and how did you become directors?
Jul is a graduate of Fine Arts and comes from webdesign and motion design, while Mat has worked as an assistant director for television movies and series. After the success of “L’homme 100 têtes” were drawn to make commercials a year ago, that’s when we decided to create Jul & Mat. So far we’ve made 5 adverts for TV.
How did you get involved in the We Have Band promo?
After advertising, we wanted to make video clip (as we love music) , which is why we made “On the motorway” for Metronomy. That was really about self promotion, to let know to production companies that we wanted to make videoclip. And it worked! So we met lots of production companies andat the same time we heard the We Have Band track and we liked it! This is a chance, but they needed a videoclip, so we entered the competition with the Metronomy promo. They liked our concept, and so we made it !
It was a great experience
What was the concept behind it?
The behind concept was simple: a human piano , and that’s all !
What inspires you?
Beer , going out with friends , saying stupid things…
It’s interesting to see your cut-up faces idea evolve from the pocket faces film to the Base Nation advert. Why do you think that idea and technique is so compelling?
The thing is that you can put a lot of messages behind this concept, if you want to make a film about diversity, differences or unity… it works!
We first wanted to show what we were able to do, and that we wanted to make music videos. It was a great exercise too! We made it with nothing, but it was so much fun. We had this strong idea to mix painting and music, and finally found this track On The Motorway would really fit the concept. So, we called Metronomy to ask them , and they saiD ” OK guys , let’s do it”.
Are you working on any projects at the moment?
Yeah , we’ve been asked for some treatments, so hopefully it will all work out!
What are your ambitions?
We just want to make beautiful music videos and share fun with bands we like . But if we can make a little money with adverts, that could be nice too!
Are you signed?
Not yet , we want to take our time, we know that one day we’ll have to but there’s no emergency!
To see more of their work and find out more check out their website http://juletmat.fr/
