Some start their careers by running in production companies and carry on running forever whereas some grab directing opportunities by the buttons and get on with it. New director Greg Davenport has been shooting videos every chance he gets and his latest Given Up, Giving for Lilygreen & Maguire is a cracker.

So a quick resume thus far please…

I joined Epoch as a runner and after settling in made no secret of my desire to direct. So Rob the MD said to me ‘Fine, but you have to prove that this is something you really want to do, so go out there and shoot stuff!’

Over the next year I shot a bunch of no-budget music videos for friends and friends of friends, and entered the Smoke & Mirrors 48hr film competition (coming runner-up). And so to some degree having proved my intent, Rob put in me touch with Jen Herrera of Las Bandas for whom I started treating from Oct/Nov last year, with my first breakthrough coming with the Admiral Fallow ‘Paper Trench’ video.

Luckily for me Epoch has been steadily increased its presence in promos and fashion films and has been fully supportive of me on my shoots. I’m currently working out of the Epoch office, and hoping to build a body of really quality work. The hard work has barely begun!

Talk us through the production of your latest video please.

The brief for Lilygreen & Maguire’s Given Up, Giving was pretty open but we all agreed we wanted to stay away from a straight-up, ordinary romantic storyline. I knew a Karate Kid-esque, archetypal plucky-loser turned victorious-winner story would work for the song – and as it’s a genre we’re all so very familiar with I wanted the competition itself to be a little quirky and unexpected.

So I trawled the internet for the strangest competitions I could find, and after a brief flirtation with Snail Racing (as a kid I kept snails from the garden and bred them in plastic tanks, much to my mother’s dismay with the continued disappearance of lettuces from the fridge) I eventually settled on Rock, Paper Scissors.

I thought there would be something inherently funny in a kid training so religiously for a competition that is largely seen as nothing more than blind luck and chance. And a child being so obsessed with something that maybe adults don’t fully understand (but go along with anyway) is something I think a lot of us can definitely empathise with.

To supplement the core idea I wanted to create this whole stylised world around it, with an official organisation, emblem and costumes.

This was where I thought the film could really stand out. I wanted it to be distinctive, cinematic and rich in detail. So from the moment we started, every single decision we made, be it production design, locations or costumes were made with a very specific colour palette in mind; primarily blues and yellows and locations with dark-stained wood to give a nostalgic, timeless feel.

For example there were so many tiny little rock, paper scissors related items in the bedroom, although sadly most of it wasn’t seen due to our wide angle, composed style of shooting – but it was so important that the detail was there to give us that depth and unity to the finished piece.

The two Jon’s in the band hadn’t put out anything other than pure performance before so I have no doubt they would have been a little nervous at the prospect of a different video initially, but we knew that if we made a great little film with a distinctive look, it would not only please their current fans but expose the finished work to a much wider audience.

The casting was always going to be crucial to the success of the video and we had an intense few days trawling through headshots then we undertook one mammoth casting session.
 We’d been looking to cast a kid who was maybe 9-11 years old but able to play younger, with that added maturity being paramount, but then seven-year old Thomas walked in and he completely blew us away.

He had a kind of self-assurance, indeed I’d go as far to say arrogance you would never expect from someone so young, but so crucial to be able to handle the pressure of this shoot. Tom is not easily fooled and so incredibly smart, you would find yourself having very grown-up conversations with him before flitting back to goofing around.

We shot for two jam-packed days, two of the hottest days of the year. The bedroom location, in Streatham with its wood-clad walls effectively worked as a sauna but everyone was so focused and methodical we got through it brilliantly.

The second day was based at Kingsbury School in North London, and with something like 20+ child extras and parents in tow as well a bunch of the band’s own fans on set we had an absolutely mad and hectic time of it.

We got great performances out of our little cast but I knew all along that when it came to shooting our final scene; with the finale of the Rock, Paper Scissors competition on stage, the band on one side, a number of confetti cannons standing by off stage and a load of excitable children shuffling restlessly in their seats all hell would break loose. And so it was.

With the time available we only had a chance to run that action through a couple of times, so the stress on everyone, especially for Matt our cinematographer and our camera/lighting department was immense – but we got everything we needed and I’m really proud of where we’ve ended up.