Size matters. At least, when you’re Paul Middleditch it does. The Kiwi director is pretty big news. And he’s done some big ads. More specifically, he shot A Big Ad, a Carlton spot so huge that it won Gold at the 2006 Cannes Lions and has it’s own Wikipedia entry. But while he may have a penchant for the epic, Middleditch is equally known for his understated Antipodean humour. We caught up with Paul to find out what he would tell his younger self.

1. There is great value in listening more and talking less because it is the only way that you learn to do your job better.

2. Good things take time. Impatience is not a strength.

3. As a director, you are engaged for your opinion so never try to please everyone.

4. Some you win and some you lose. Very often a project can be taken out of your hands and you will never have complete control. Take the pressure off yourself because you don’t have to conquer the world with every job.

5. Don’t freak out about losing your hair. It’s going to go anyway.

6. When I was 18, I thought growing a ponytail was a very good idea. Not realizing that ponytails are a bad look, even on Bono.

7. Directing television commercials is a collaborative process and that you are always going to achieve a lot more of what you want by including the people you work with and seeking their opinions.

8. Good producers are as rare as hell.

9. Young filmmakers are inclined to take themselves very seriously. They are giving birth with each project. Remember not to take yourself too seriously.

10. Film as an artform is a subjective thing.