42,840,311…and growing per second, that’s almost 43 million, 11 times the population of New Zealand, the same amount of miles from earth to mars for each youtube view of  Melbourne animator Julian Frost’s Dumb Ways to Die. But it’s not only the mega views which won this spot the top prize at Adfest in Thailand – it’s a brilliantly catchy way of getting a safety message across for Australian Metro. 

Other gold winners in the Film Lotus category were:

The The Sweet Shop director Steve Ayson’s Carlton Draught, Beer Chase

Saridon, Pound directed by Joel Limchoc, Revolver Studios, Manila

Mumbai Mirro, I Am Mumbai directed by Abhinay Deo, RDP

For a full list of winners click here