NEWS

Arts & Sciences Continues Its Support of YDA as a 2026 Prime Sponsor

As YDA 2026 enters the final stretch before Cannes, it is time to highlight another company playing a key role in supporting this year’s edition.

YDA is excited to welcome back Arts & Sciences as a Prime Sponsor for 2026. This partnership began in 2025 with the company’s decision to support YDA as a reflection of its belief in nurturing emerging talent and the important role YDA continues to play as one of the industry’s leading platforms for discovering new directorial voices.

This year marks a deeper collaboration between YDA and Arts & Sciences, as Mal Ward has been invited to lead the YDA 2026 jury, joined by an impressive line-up of professionals from around the globe.

Mal chairs both the online jury sessions and the highly anticipated live jury event in Cannes, where the panel gathers in the jury room to unanimously select the recipient of this year’s Special Jury Award.

Among the latest developments at Arts & Sciences is the steady rise of its relatively new AI arm. As technology continues to reshape the creative landscape, the company launched Arts & Intelligence to explore new possibilities for production and storytelling through artificial intelligence.

Designed to support and elevate every stage of the creative process, Arts & Intelligence embraces technological innovation while remaining firmly rooted in the belief that human creativity should always lead the way.

Working across pitching, treatment development, production workflows, and post-production, the company focuses on building practical systems that help creative teams move faster, collaborate more fluidly, and adapt to the changing needs of agencies and brands. Arts & Intelligence also provides AI training for directors, producers, and creative teams, helping them integrate emerging technologies into both creative and production processes.

YDA is delighted to continue its collaboration with Arts & Sciences. Support from partners like this plays a vital role in allowing YDA to remain an independent platform dedicated to recognizing and championing the next generation of creative voices.

More about Arts & Sciences

Other News

Anna Hashmi on the importance of nurturing new talent

This year’s Chairwoman, Anna Hashmi, talks innovation, creativity and culture, and explains why the industry  More…

Born to Create Drama Contest 2022

Since its inception over 15 years ago, the tagline ‘Born to Create Drama’ has carried  More…

Entries open for the YDA 2022

YDA 2022 has opened its doors for the next wave of advertising’s directorial talent.   The  More…

Jury chair 2022 announced

We are thrilled to announce that Anna Hashmi, Founder and Executive Producer of The Corner Shop, is  More…

Kelsey Larkin on creating a dancing virus

Winner of the YDA 2021’s additional contest, Born To Create Drama, Larkin explains her Covid-themed film.  More…

Vincent Gibaud on his animated award winner

Vincent Gibaud discusses his Gold Screen win in the Animation category at YDA2021 for his  More…