NEWS

How on earth did they do that? Nike Free Run+ musical shoes

Hot on the heels of our interview with 2006 YDA award winner Kosai Sekine – see 18/03 post – his latest piece Nike Free Run+ is racking up the You Tube hits. Created by W+K Tokyo, it features our favourite Japanese musicians Hifana playing dj with musical trainers. The thing we really, really like about Kosai is that everything, well almost everything, that he directs is totally different from anything else we’ve seen. There are no reference points. We asked him about the challenges of making such an experimental film…

The hardest thing in the film was we had too short time. The team who “invented” music shoe wanted to adjust the shoe instrument according to how the musicians would play, but because we only had a few days we needed to work on that for 3-4 days without sleep. However, the preparation hadn’t been done before the shooting, so nobody could know what would exactly happen on the shooting day. So the shooting itself was quite experimental and dangerous!
That was the toughest thing in this film I think.
But result turned out great, so it became big fun in the end. That was a nice moment.


And just in case you were wondering here’s how they made it….

Other News

Tickets available for YDA 2026 Cannes Screening and Award Ceremony

The YDA Team is thrilled to announce that tickets are now available for our Winners’ Screening  More…

Simon & Paul Back on Board as Prime Sponsor for YDA 2026

What makes a successful YDA edition are the outstanding films, the exceptional jury, the community  More…

YDA 2026 Welcomes Back LA\PAC as Prime Sponsor

YDA was originally created by producers, for producers –  and nearly three decades later, it  More…

Stink Returns as YDA 2026 Prime Sponsor

As YDA moves toward the culmination of its brand-new 2026 edition this June, it is  More…

Jury Spotlight – Focus Africa

This year’s YDA brings together five African industry leaders across film, music, advertising and creative  More…

Jury Spotlight – Part 2

We are excited to unveil another slice of our 2026 jury – an exceptional lineup  More…