Hot on the heels of our interview with 2006 YDA award winner Kosai Sekine – see 18/03 post – his latest piece Nike Free Run+ is racking up the You Tube hits. Created by W+K Tokyo, it features our favourite Japanese musicians Hifana playing dj with musical trainers. The thing we really, really like about Kosai is that everything, well almost everything, that he directs is totally different from anything else we’ve seen. There are no reference points. We asked him about the challenges of making such an experimental film…

The hardest thing in the film was we had too short time. The team who “invented” music shoe wanted to adjust the shoe instrument according to how the musicians would play, but because we only had a few days we needed to work on that for 3-4 days without sleep. However, the preparation hadn’t been done before the shooting, so nobody could know what would exactly happen on the shooting day. So the shooting itself was quite experimental and dangerous!
That was the toughest thing in this film I think.
But result turned out great, so it became big fun in the end. That was a nice moment.

And just in case you were wondering here’s how they made it….